A step-by-step manual to help professionals build their practice, the guide was developed as a tool to leverage the user's unique set of strengths and skills for marketing a small business.
Beginning with a Personal Strengths assessment is recommended, and the guide includes two examples with detailed audio commentary to explain how to use such assessments to identify and play to one's strengths when building a practice. The guide also includes an easy template with step-by-step suggestions and examples of marketing actions that utilize strengths, as well as multiple tools to help small business owners fill their practice with perfect clients.
