Your Marketing Circle Continues: Who's Your "Client?"

Recently I read, "Marketing begins and ends with your clients." I understand the message - without clients you have no business - but I disagree with the statement. When planning to market, you need to start with "You" - who you are, your knowledge, skills, expertise, strengths, personality, what you can offer, what you care about!  Now it's time to continue to map your Marketing Circle by defining your "Client."

Your Marketing Circle Starts with "You."

People will work with you because: 1) they know, like and trust you and 2) they want or need what you have to offer. In terms of your marketing circle, "You" is made up of 1) everything that makes you likeable and trustworthy and 2) your offerings.

Coming to You from Italy: What's Your Marketing Circle?

Do you know your marketing circle? It’s your map to grow your dream practice. It starts with “You,” which encompasses your education, experience, strengths, personality, 

Are You Telling or Teaching

Tell means "to relate in detail; to give utterance to," while teach means "to cause to know something; to cause to know how."  Telling requires nothing on the part of the audience.  In fact, it doesn't require an audience at all.  You can tell a recorder or you can tell thin air.  Teaching, by contrast, requires learning.  Thus, teaching requires both a teacher and a learner.

Imagine what the world would be like if...

How Loyal Are Your Clients?

Are You Listening?

The Magic of Trust

Cowgirl Up!

What role do courage and fear play in your career and life?  How many times have I declined to dance? How many opportunities have I missed because I was afraid of looking foolish or failing?

It's All About People

The Path to Profitability

While talking with a friend in Chicago, a CEO, he became impassioned by our conversation and said to me, "People think business is all about money!  Don't they know business is all about people?"